NME Reader Profile - Target Audience

The NME READER PROFILE suggest that the target audience profile is aimed at men. This is because of the images that are shown on the profile and the names of shops. For example 'Top Man' and 'H&M' this suggest that the consumers are into high fashion trends and like to look sharp and be on top all the time. As well as the 'Xbox' which is mostly played by males and which the people who read NME are into technology.

The NME male audience are very influential in their social circles as the key stats shows the the males are more genuinely attracted than the females as the  males are 66% and the females having 34%. This also relates with the items chosen 'Carling' beer, 'Jack Daniels'.